Resume

Professional Experience

May 2017-Date
Lincoln Financial Group

Sr. Digital Marketing Manager

Lincoln Financial Group is a Fortune 250 company which operates multiple insurance and investment management businesses. In this role, I serve as the SME for digital marketing within the B2B segment of the Employee Benefits line of business. My primary focus is on developing digital marketing strategy, managing digital advertising campaigns, overseeing the email marketing channel, and solutioning digital approaches for customer communications.

October 2013-May 2017
Entech

Sr. Marketing Manager

In this full stack B2B marketing role lead marketing for consumer lending fintech experiencing rapid growth. Responsible for growing newly created software product unit by creating and driving marketing strategy, oversee brand refresh of collateral, and lead generation activity.

January 2011-October 2013
Drexel University

Digital Marketing Manager

Managed digital marketing strategy and direct to consumer lead generation for Drexel University Online. In this position I oversaw the search marketing channel and paid digital media with a multi-million dollar ad spend across 100 different degree programs. I served as the SME for paid media and ppc channels and provided metrics and education to executive and academic stakeholders.

November 2007-January 2011
Guru Corporation

Marketing Manager

Promoted to this role to help support the digital marketing efforts of one of the web’s leading e-commerce providers of crowdsourced design. Managed a team of onsite and offshore marketing coordinators and lead paid media and content campaigns to drive new user acquisition.

Consulting&Volunteer Experience

Consulting/Volunteer Experience

July 2016-Date
North Wales Borough

Social Media Manager/Consultant

In a volunteer capacity, I serve as the social media consult for North Wales Borough in Montgomery Country, PA advising elected officials and law enforcement and providing consultation on paid advertising and emergency/crisis communications.

January 2016-October 2016
Zeeno

Design and Digital Ad Consultant

Provide App design concepts and implement paid user aquistion strategies for tech start up.

Education

Penn State University

B.A. Journalism

Penn State University

B.A. History

Certificates