Professional Experience

May 2022-Present
Financial Services Marketing Agency

Head of Digital Marketing and Demand Generation

Led the development and execution of comprehensive digital marketing strategies, significantly increasing leads for B2B and B2C clients through paid advertising, SEO, and social media campaigns. Managed high-performing campaigns across multiple platforms, optimized advertising budgets, and implemented marketing automation to maximize ROI. Provided marketing leadership and technical expertise in new business pitches and strategy formulation with C-suite executives. Oversaw a team of digital marketing experts, helping over 50 firms in fintech, wealthtech, lending, advisory, and asset management sectors grow and innovate. Utilized a mix of latest digital marketing techniques, content strategies, and data analysis to improve brand visibility, increase web traffic, and build customer loyalty while effectively communicating complex metrics to executive teams.

April 2021-May 2022
STP Investment Services

Director of Marketing

Head of marketing. Focus on lead generation, and go-to-market strategies. Responsible for new customer acquisition, media spend, public relations, and marketing spend.I market technology software and solutions to Financial Advisors, Fund Managers, Institutional Asset Managers, and Hedge Funds.STP Investment Services is a fintech and investment operations firm that provides front, middle, and back-office SaaS and outsourced operations to investment managers, hedge funds, family offices, and wealth managers.

March 2020-April 2021
Orion Advisor Solutions

Director of Demand Generation and Digital Marketing

Oversaw a team of B2B marketing experts for one of wealthtech’s most innovative organizations and largest TAMPs. Head up lead gen, content marketing, social, and advertising. Responsible for demand generation, generating marketing qualified leads, and building out the sales pipeline. Oversee content marketing, email, social, SEM, AMB, digital advertising, and the prospect experience between each channel.

May 2017-March 2020
Lincoln Financial Group

Sr. Consultant/Director of Digital Marketing

Lincoln Financial Group is a Fortune 250 company which operates multiple insurance and investment management businesses. In this role, I serve as the SME for digital marketing within the B2B segment of the Employee Benefits line of business. My primary focus is on developing digital marketing strategy, managing digital advertising campaigns, overseeing the email marketing channel, and solutioning digital approaches for customer communications.

October 2013-May 2017

Sr. Marketing Manager

In this full stack B2B marketing role lead marketing for consumer lending fintech experiencing rapid growth. Responsible for growing newly created software product unit by creating and driving marketing strategy, oversee brand refresh of collateral, and lead generation activity.

January 2011-October 2013
Drexel University

Digital Marketing Manager

Managed digital marketing strategy and direct to consumer lead generation for Drexel University Online. In this position I oversaw the search marketing channel and paid digital media with a multi-million dollar ad spend across 100 different degree programs. I served as the SME for paid media and ppc channels and provided metrics and education to executive and academic stakeholders.

November 2007-January 2011
Guru Corporation

Marketing Manager

Promoted to this role to help support the digital marketing efforts of one of the web’s leading e-commerce providers of crowdsourced design. Managed a team of onsite and offshore marketing coordinators and lead paid media and content campaigns to drive new user acquisition.

Consulting&Volunteer Experience

Consulting/Volunteer Experience

July 2016-Date
North Wales Borough

Social Media Manager/Consultant

In a volunteer capacity, I serve as the social media consult for North Wales Borough in Montgomery Country, PA advising elected officials and law enforcement and providing consultation on paid advertising and emergency/crisis communications.

January 2016-October 2016

Design and Digital Ad Consultant

Provide mobile design concepts and implement paid user acquisition strategies for travel app start-up•Create UI prototypes, web mockups, and brand materials. •Manage Google AdWords, Facebook ad campaigns to drive user acquisition. •Consult on App store optimization (ASO)


Penn State University

B.A. Journalism

Penn State University

B.A. History