March 2020-PresentOrion Advisor Solutions
Director of Demand Generation and Digital Marketing
Currently, lead a team of B2B marketing experts for one of wealthtech’s most innovative organizations and largest TAMPs. Head up lead gen, content marketing, social, and advertising. Responsible for demand generation, generating marketing qualified leads, and building out the sales pipeline. Oversee content marketing, email, social, SEM, AMB, digital advertising, and the prospect experience between each channel.
May 2017-March 2020Lincoln Financial Group
Sr. Digital Marketing Manager
Lincoln Financial Group is a Fortune 250 company which operates multiple insurance and investment management businesses. In this role, I serve as the SME for digital marketing within the B2B segment of the Employee Benefits line of business. My primary focus is on developing digital marketing strategy, managing digital advertising campaigns, overseeing the email marketing channel, and solutioning digital approaches for customer communications.
October 2013-May 2017Entech
Sr. Marketing Manager
In this full stack B2B marketing role lead marketing for consumer lending fintech experiencing rapid growth. Responsible for growing newly created software product unit by creating and driving marketing strategy, oversee brand refresh of collateral, and lead generation activity.
January 2011-October 2013Drexel University
Digital Marketing Manager
Managed digital marketing strategy and direct to consumer lead generation for Drexel University Online. In this position I oversaw the search marketing channel and paid digital media with a multi-million dollar ad spend across 100 different degree programs. I served as the SME for paid media and ppc channels and provided metrics and education to executive and academic stakeholders.
November 2007-January 2011Guru Corporation
Promoted to this role to help support the digital marketing efforts of one of the web’s leading e-commerce providers of crowdsourced design. Managed a team of onsite and offshore marketing coordinators and lead paid media and content campaigns to drive new user acquisition.
July 2016-DateNorth Wales Borough
Social Media Manager/Consultant
In a volunteer capacity, I serve as the social media consult for North Wales Borough in Montgomery Country, PA advising elected officials and law enforcement and providing consultation on paid advertising and emergency/crisis communications.
January 2016-October 2016Zeeno
Design and Digital Ad Consultant
Provide mobile design concepts and implement paid user acquisition strategies for travel app start-up •Create UI prototypes, web mockups, and brand materials. •Manage Google AdWords, Facebook ad campaigns to drive user acquisition. •Consult on App store optimization (ASO)